AnnetteBau.com

The Marketing System that Guarantees Success

Annette Bau — Mon, 07 Dec 2009 22:06:00 GMT

By Annette Bau, CFP(TM)

My entire life has been dedicated to studying and interviewing successful people. I have interviewed hundreds of multi-millionaires to get inside their head and learn what they do differently to achieve amazing levels of success.Not surprising are the differences that separate an average producer and a top producer, or a millionaire and a non-millionaire. While subtle, these differences are clearly critical to reaching the ranks of the upper echelon in business and life.

From my 20+ years of researching successful people, I define success asa person who achieves a balanced life consisting of wealth, health,happiness and peace of mind. While most people who want to remain seated would not sit on a four-legged chair that was missing a leg, you shouldn't focus on wealth at the cost of failed relationships or health. In studying people who have long-term success in their business and balanced lives, the importance of a solid foundation quickly becomes clear -- which includes a plan and a clear vision.

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The 7 Steps for Upgrading Your Clients and Doubling Your Referrals

Annette Bau — Mon, 20 Apr 2009 17:45:00 GMT

By Annette M. Bau, CFP™

I've studied successful advisors for more than 20 years. The best of the best all have
one thing in common -- a follow-up strategy that includes the following seven steps for
growing business and increasing income:

1. Provide a Personal Touch
The more personal your communications with clients, prospects, and centers of influence
are, the more effective your messages will be. The old saying clearly is true: "They don't care
how much you know until they know how much you care."

2. Communicate Your Unique Selling Proposition (USP)
Successful service providers understand how important it is to differentiate themselves from
the competition. Every message you send, including postcards, letters, and e-mails, should
reflect the theme that makes you stand out and resonate with your target audience.

To read the entire article click the link below and go to page 40.

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Marketing to Affluent Women

Annette Bau — Sat, 11 Apr 2009 02:54:00 GMT

Annette Bau, CFP™

The Affluent Women Market is a niche you simply can’t afford to ignore. When I began working with this niche market 20+ years ago, it was definitely under the radar. But today, women control 51 percent of all private wealth in the U.S.¹ and make up 43 percent of the North American affluent market with more than $500,000 in average assets.²

Affluent women are also decision-makers. Within three years of the death of their husbands, 70 percent of widows change their advisors.³ This is important because the average age of women at widowhood is just 56 -- leaving women in charge of the family finances for decades.

The opportunity

Understanding the needs and habits of affluent women can give you great insights in regard to tapping into the potential of this valuable niche market.

Marketing to Affluent Women

10 Years Or Life- Which Will You Choose?

Annette Bau — Wed, 25 Mar 2009 15:19:00 GMT

By Annette Bau, CFP^®

Learn the 6 steps to Create the Business and Life of Your Dreams

Recently, a colleague shared a story about a network marketer who asks prospects if they want to work hard for five years or spend the rest of their lives in prison (working for someone else). The story made me smile, because it’s similar to a situation that transformed my life and my business more than 20 years ago.

A coach I listened to back then said to me, “You need to give 10 years of hard work like no one else ever will, so you can spend the rest of your life like no one else ever can.” I made a commitment to this, and today I’m living the life of my dreams.

You can too, and here’s how to work smart for those 10 years that will build the foundation for your success:

To continue reading click the link

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Credibility Marketing

Annette Bau — Wed, 18 Mar 2009 03:36:00 GMT

By Annette Bau, CFP(TM)

I just had the pleasure of speaking with Michael Lovas from About People who is the author of the new book the Axis of Influence: How Credibility and Likeability Intersect to Drive Success. I will be interviewing him in a live webinar on April 2^nd at 3:00 pm PT/ 6 pm ET. To register click the link below

Credibility Marketing Webinar

In this day, when people like Bernard Madoff are all over the media, it is critical that advisors take the time to build and improve their credibility.

During our interview on April 2^nd, Michael will dive deeper into the details of building credibility and likeability, while also answering your personal questions. In preparation for this exciting event, I wanted to give you some insight to get you thinking about what you can do to grow your business and increase your income by improving your credibility and likeability.

Michael began his career with JC Penny Financial Services where he undertook an exhaustive study to determine the secret to building credibility. His passion was to determine how successful people in various businesses became credible. Interestingly, he found that when asked the top two responses on how they became credible was 1-giving speeches and 2- getting published (white pages, articles, with the ultimate being to publish a book).

Why? Because both venues, speeches and getting published, give the perception that you must be credible and knowledgeable. He also shared that by writing an article, a white page or even sending a personal card you can improve your credibility, and someone’s perception of you. Join us on this free webinar to learn how you too can increase your credibility, likeability and referrability. Click the link below to register! See you April 2nd.

Credibility Marketing Webinar