By Annette Bau, CFP(TM)

I just had the pleasure of speaking with Michael Lovas from About People who is the author of the new book the Axis of Influence: How Credibility and Likeability Intersect to Drive Success.  I will be interviewing him in a live webinar on April 2^nd at 3:00 pm PT/ 6 pm ET.  To register click the link below

In this day, when people like Bernard Madoff are all over the media, it is critical that advisors take the time to build and improve their credibility.  

During our interview on April 2^nd, Michael will dive deeper into the details of building credibility and likeability, while also answering your personal questions.  In preparation for this exciting event, I wanted to give you some insight to get you thinking about what you can do to grow your business and increase your income by improving your credibility and likeability. 

Michael began his career with JC Penny Financial Services where he undertook an exhaustive study to determine the secret to building credibility.  His passion was to determine how successful people in various businesses became credible.  Interestingly, he found that when asked the top two responses on how they became credible was 1-giving speeches and 2- getting published (white pages, articles, with the ultimate being to publish a book).

Why?  Because both venues, speeches and getting published, give the perception that you must be credible and knowledgeable.   He also shared that by writing an article, a white page or even sending a personal card you can improve your credibility, and someone’s perception of you.   Join us on this free webinar to learn how you too can increase your credibility, likeability and referrability. Click the link below to register!  See you April 2nd.