By Annette M. Bau, CFP^®

Learn the 6 steps that will transform your  Referral Marketing

It seems that everything you read these days about referral marketing says that all you have to do is ask for them. If only it was that easy! While I agree that asking for referrals can work in certain situations, you risk embarrassing yourself with existing clients and getting referrals to clients you’d rather not be working with.

Initially in my career, I would work with anyone. I found it frustrating, however, because the people I was advising had few things in common, and many of the referrals I received weren’t worth the trouble.

I knew there had to be a better way to get qualified referrals than asking all my friends and clients. I just needed to find out what it was. Once I stopped asking for referrals and instead spent more of my energies doing research and developing a niche, I built a thriving business with plenty of multi-millionaire clients. 

Follow these six strategies and you, too, can attract quality clients and amazing referrals.

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